Sales Training
High performing sales teams don’t succeed by chance—they succeed because they’re equipped with the right skills and processes to win deals. But many sales organizations can lack the internal expertise or resources to develop effective training, leaving teams to rely on outdated methods, inconsistent messaging, and trial-and-error learning.
Too often, this leads to:
Disconnected Training Materials – Teams and managers reactively assemble training approaches without learning objectives or guiding principles
Weak Sales Leadership Development – New sales managers are often great individual performers, but lack the tools to lead, coach, and guide the business
Poor Sales Process Execution – Without a well-defined, structured approach, sales teams lose deals and fail to align with customer needs.
Ryan helps sales organizations solve these challenges with custom-built assessments and training programs that provide sales reps and managers with the skills, strategies, and structure they need to win more often.
Example training areas include:
→ Sales Management – Equipping managers to lead, coach, and drive performance
→ Sales Process Mastery – Ensuring teams execute every stage of the sales cycle effectively
→ Sales Methodology – Creating a consistent, scalable approach to selling
Training isn’t about checking a box—it’s about equipping your team with the tools and confidence to sell more effectively. Ryan’s programs provide engaging, hands-on learning that makes an immediate impact on performance.
Sales Insights and Analytics
Sales leaders make high-impact decisions every day—about hiring, compensation, retention, and sales performance. But as sales teams grow and markets shift, these decisions become more complex. Refining these strategies with data-driven insights ensures that organizations stay ahead of challenges and make the most effective choices.
Ryan acts as a strategic partner here, helping sales executives enhance their decision-making with a structured process for tackling tough issues.
Clarify the Problem – Break down complex sales challenges into clear research hypotheses using a research-backed causal framework for sales management
Assemble Data Resources – Guide internal team members to identify, consolidate, and organize data sources needed for project
Identify Solutions – Use advanced research methods to uncover actionable insights
Support Decision-Making – Provide leaders with recommendations to drive strategic choices
Drive Meaningful Change – Support field-based solution implementation to evaluate effectiveness and gain buy-in.
He has leveraged this approach to help leaders tackle a variety of sales challenges:
→ Hiring & Career Development – Using assessments to predict job success, reduce hiring costs, and ensure objective hiring evaluations
→ Sales Compensation Strategy – Bringing clarity to pay structures, incentive plans, and their impact on talent retention
→ Retention & Engagement – Identifying key drivers of salesperson satisfaction and reducing turnover
→ Sales Effectiveness – Diagnosing performance gaps and implementing targeted improvements
→ Talent Benchmarking – Comparing candidates to high performers to refine hiring and promotion decisions.
Sales success isn’t just about working harder—it’s about making smarter, more informed decisions that drive long-term performance. Ryan’s expertise helps sales leaders refine their approach with clear, data-backed insights.
Sharing Insights
Sales leaders are bombarded with advice on how to improve their teams—yet most of it is anecdotal, outdated, or disconnected from real-world challenges. Finding credible, research-backed insights that actually move the needle is tough, and carving out the time to stay informed is even harder.
That’s where Ryan comes in. With 15 years of sales research and teaching experience, Ryan translates the latest sales research into engaging, no-fluff presentations that you and your teams can actually use.
His speaking engagements deliver practical, evidence-based strategies that help sales leaders and teams tackle their biggest challenges, including:
→ Building stronger, high-performing sales teams
→ Creating compensation plans that attract the right talent
→ Keeping top reps engaged and reducing turnover
→ Leading teams through change
→ Hiring and ramping up salespeople faster
→ Selling on value, not just price
→ Empowering managers to coach more effectively
→ Helping buyers overcome indecision and improve win rates
Instead of recycled sales advice, Ryan delivers insightful, engaging talks that leave your team with real strategies they can implement immediately.
